Stars in one person’s eyes is quite enough to be dealing with, but the entire Kardashian/Olivier Rousteing fan club descending on H&M in London is quite another. I’m not sure how ‘Kris Jenner’ these shades make me look, but one thing’s for sure the company I was keeping yesterday made it quite clear that I couldn’t pass for Kendall.

I’ve done over half of these designer at H&M collaborations over the years from Madonna to Wang but the reaction and response to yesterday’s Balmain collection in the Managing Director of H&M UK’s own words was ‘Unprecedented.’

I’d started off slow.  7am found me at Westfield White City where there were not one but two enormous queues, and the coveted wristbands that give you a time slot to shop for 10 minutes had all been handed out already.

Continue reading “‘Tonight Matthew I’m going to be … Kris Jenner’” →